Adding a wholefood greens powder to your daily wellness ritual is a great way to boost your nutrient intake - but not all greens powders are created equal.

There are plenty of supplement brands that use sugar and artificial flavours to make their products taste good, but there’s one other sneaky ingredient that most people don't notice, and it’s actually in most greens powders!

The term “natural flavouring” has no formal legal definition in the context of food production.

Australia's Food Safety Authority (FSANZ) defines Natural Flavouring substances (CAC/FL 66-2008 item 2.2.1.1) as:

In simple terms, natural flavours are often heavily processed and can contain chemical additives.

When we were formulating our products, we were told that adding flavouring was the only way to make them taste good.

So we did a bit of research.

We were shocked to learn that "natural" didn't really mean what we thought it did.

Here's an excerpt from one of Australia's biggest flavour suppliers.

Let's break those ingredients down.

Dextrose Monohydrate: Dextrose is the name of a simple sugar that is made from refined corn and is chemically identical to glucose (or blood sugar).

Natural Flavouring Substances: Undefined inputs.

Rosemary Extract (392): Rosemary extract may sound like a natural ingredient, but the extraction process usually involves the use of chemical solvents like hexane (derived from the fractional distillation of petroleum), ethanol and acetone. The end result is a highly processed compound that has very little in common with Rosemary.

Below is an excerpt from the nutritional information panel for this “Natural Lemon Flavour” (per 100g.)

Yep, that's 88.8% sugar.

It's a similar story for all of the natural flavours that are commonly found in most superfood powders.

Basically, if your greens powder tastes good, it probably has these compounds in it.

What's worse though, is that because these are "ingredients within an ingredient", the brands that use them aren't required to list the individual compounds as ingredients on their labels.

After a whole year of research, and hundreds of different formulations, we finally found the perfect combination of wholefood ingredients that now gives our greens powder, WonderWild™, its incredible flavour.

Instead of using sugar-based “natural flavouring”, we combined whole lemon juice powder with pure monk fruit extract.

After tweaking the formulation a few more times, the result was one of the most delicious greens powders we’ve ever tasted (and we’ve tasted pretty much all of them!)

Here’s what a few of our beautiful customers have been saying about it...

If you'd like to try WonderWild™ or any of our other wholefood supplements, you can use the code ilovegreens at checkout for an extra 10% off your first order.

Here's to a less toxic future!